【摘要】 在信息技术飞速发展的今天,非面对面的交易模式将逐渐取代传统交易模式的情况下,零售企业只有利用信息化带来的机遇,在战略管理、组织管理以及流程管理三个层次上进行创新,才能够在信息经济环境下生存发展。更多还原

【Abstract】 Under the rapid development of information technology today, non- face- to- face business mode will supersede the traditional business mode gradually. In the circumstances, the retail enterprises have to take the advantage of the opportunities brought by informationization and carry out the innovation in the three levels including strategic management, organizational man- agement and procedural management for the sake of survival and development under information economy.更多还原