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工业设计在产品开发中的应用

Applied tactics of industrial design in product development

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【作者】 吴荣杨雄勇

【Author】 WU Rong,YANG Xiongyong(Dept.of Ind.Design,Hu′nan Univ.,Changsha 410082,China)

【机构】 湖南大学工业设计系湖南大学工业设计系 湖南长沙410082湖南长沙410082

【摘要】 工业设计在企业的产品开发中扮演着重要的角色,已成为企业满足顾客需要以及提供差别化产品的有力工具。工业设计在产品开发的过程中与市场营销、工程设计、制造等方面都有紧密的联系。工业设计应注意将趋异性原则与渐进性原则相结合,针对不同的产品以及产品不同的时期采取相应的策略。在具体的应用过程中要根据产品本身的特点,注意使用与维护的便利性,并尽可能地增加产品的美感,满足消费者的心理需求,为企业树立良好的形象。

【Abstract】 Industrial design is playing an important role during the product development of the enterprises, and has already become the strong tool that the enterprise meet the demands of customer and offered the differential products. Industrial design all has colsed connections with the respects, such as marketing, engineering design, making, etc. in the course of product development. Industrial design should be used with discriminative tactics, and take corresponding tactics at different products and product different periods. According to the characteristic of products in the course of concrete application of industrial design, we should pay attention to the convenient qualities that uses and maintains, try our best to increase the aesthetic feeling of the products, satisfy the consumer’s psychological need, establish the good image for the enterprise.

  • 【文献出处】 郑州轻工业学院学报(社会科学版) ,Journal of Zhengzhou Institute of Light Industry(Social Science) , 编辑部邮箱 ,2002年04期
  • 【分类号】J524
  • 【被引频次】4
  • 【下载频次】198
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