【摘要】 针对目前我国铸造企业市场营销管理复杂的特点 ,研究开发了基于ERP和供应链管理思想的铸造企业市场营销管理信息系统 ,着重阐述该系统的模块设计与控制方法 ;本系统已在企业中运用 ,它的成功将促进管理信息系统在铸造企业中的普及更多还原

【Abstract】 Aimed at the complex marketing procedures in foundry enterprise, a marketing management information system which is based on the principles of ERP and Supply China Management is developed. The methods of module designing are elucidated and the structure of the system is present. The system has put into application and proved to be useful and effcient. Its success will accelerate the progress of management information system in foundry industry.更多还原