【摘要】 面向优质客户群体 ,进行重点营销 ,提供差别服务 ,是银行求得自身发展的重要战略。银行有必要也有可能将自身及相关商户所能够提供的差别服务整合起来提供给客户。银行实现差别服务的重要前提是争取足够多的合作商户 ,说服他们让利给银行的优质客户。银行对优质客户群体可实行会员制管理。更多还原

【Abstract】 It is important strategy for the bank’s development to serve the highgrade customers whom is differentially served with preferential marketing.It is possible and necessary for the bank to provide its customers with integrated deferential services which is provided by itself and concerned business services. The premise for bank’s deferential service is that there is enough business cooperators who could be persuaded into share interests with the bank’s customers. The bank can manage its high-grade customers through membership system.更多还原