【摘要】 高校形象是社会组织群体形象的一部分。塑造良好的高校形象 ,意义重大。本文分析了高校形象的特征和价值 ,并从形象定位、个性形象、办学声誉以及校园文化等方面 ,提出了塑造我国高校形象的构想更多还原

【Abstract】 The image of universities is a part of the image of socially organic groups. It will be of significance to create a good image of universities. This paper not only analyses the features of the image of universities and its value, but also puts forward the concept of creating the image of universities in China, which is based on the following facets: the location of the universities image, the image with personality, the reputation of running a universitg and the introduction of campus culture.更多还原