节点文献
电子商务消费者不满意因素分析
Analyzing dissatisfaction elements of online-consumer
【摘要】 目前衡量电子商务水平大多采用定性分析的方法,主要从网络设施的完善和法律的健全等宏观角度考察各个国家的电子商务,往往忽视了网络消费者对于促进电子商务发展所起的作用。从消费者对于网上购物的不满意因素这一角度入手,运用因子分析的方法,得出了世界26个较发达国家和地区的电子商务发展水平排名,打破了以往仅基于网络硬环境的排名方式。提出了网络基础设施的完善和发达,仅仅只是为电子商务提供了发展的硬环境,并不能代表网络消费者的满意水平;随着全球信息产业市场逐步进入成熟期,硬件市场增长逐步趋缓,技术与产品的利润空间减小;而软件和服务市场将出现快速成长,服务产业将成为全球电子商务发展的新的利润增长点。
【Abstract】 Most scholars use qualitative analysis to measure global E-commerce level.They judge the development of one country’s E-commerce only based on internet hard condition such as good equipment and sound law but ignoring net consumers’ importance for E-commerce development.This paper applies Factor Analysis from the perspective of on-line consumers’ dissatisfaction factors and rank the 26 developed countries and districts,different from the old rank method that builds on internet hardware environment.Suggests that a well-built hardware environment can not ensure consumers’satisfaction.With global information industry being mature,hard conditions slower down steps,technology and products decrease their profit space,as result,software and service market speed up.Service industry will be the profit increase point in the global E-commerce development.
【Key words】 E-commerce; dissatisfactory factors; factor analysis; on-line consumer;
- 【文献出处】 湘潭工学院学报(社会科学版) ,Soclal Science Journal of Xiangtan Polytechnic University , 编辑部邮箱 ,2002年04期
- 【分类号】F713.36
- 【被引频次】12
- 【下载频次】369