【摘要】 依据对北京、上海、成都、沈阳 1 3 0 0位青年女性受访者的服装消费调研数据 ,分析了中高档青年女装消费者购买动机类型与购买影响因素的总体情况 ,并用数理统计方法分析了四大城市服装消费的相似与差异性 ,得出的结论可为服装企业提供参考更多还原

【Abstract】 According to the large scale market investigation data obtaining from 1,300 young women in Beijing , Shanghai, Chengdu and Shenyang. The general situations of purchasing motivation types, the influence factors, the similarities and differences in consumption of dress of young women consumers buying middle and top grades dress are analyzed by the method of mathematics statistics. The conclusions are favourable references for garments manufactures.更多还原