【摘要】 绿色营销作为市场营销观念的革命在我国企业管理领域方兴未艾 .通过论述绿色营销变革的基础与特征 ,从理论上阐明企业行为逻辑与绿色营销的内在冲突 ,提出了我国目前实施“政府主导型”绿色营销发展战略的构想更多还原

【Abstract】 Green marketing is unfolding in enterprise management field in China as the revolution for marketing concept. Through discussing foundation and characteristic of green marketing revolution, the internal conflict between enterprise action logic and green marketing on theory is explained; the idea for "government leading style" green marketing development strategy which is performed in present by our country is propounded.更多还原