【摘要】 网络经济在全球经济中正起着越来越重要的作用 .基于网络的电子商务已经或正在使企业或公司具有了创造巨大新财富的潜力 ,也使传统的价值创造理论面临挑战。通过回顾对比传统价值创造理论 ,探讨了在虚拟市场环境中 ,能够提高电子商务价值创造潜力的驱动因素。更多还原

【Abstract】 Internet economy plays a more and more important role in the global economy.E commerce based on internet,has offered or is offering enterprises and companies great potential to create enormous wealth,meanwhile,has brought challenge to traditional value creation theory.Through reviewing and comparison with traditional value creation theory,this article meanly focuses on the driving factors which can improve the value creation potential of E commerce in a pseudo market environment.更多还原