【摘要】 随着体育事业从计划经济向市场经济的转变,体育产业发展面临着深刻的变革,从依据经验、推测进行决策,转向以数字调研为基础进行决策,从以生产为导向,转向以市场需求为导向。本文提出,从当前体育产业营销中的误区挣脱出来,建立合理的体育用品市场调查体系是当务之急。更多还原

【Abstract】 Along with the social transformation from planned economy to market economy,sport industry is being confronted with a significant renovation. The reforms have happened; the basis for policy-making has been changed from experience and speculation to statistic investigation, and from production-oriented to market-oriented. It is necessary for us to get away from the current misunderstanding of sports industry and to establish a reasonable market investigation system for sports goods.更多还原