【摘要】 本文根据现代市场的特点和现代管理技术的发展趋势 ,提出了现代企业应对市场竞争的 4个基本措施 ,即确立企业的核心竞争力、加快企业信息化的建设、娴熟运用现代市场的运作和信息、加强企业形象与广告策略的深度开发更多还原

【Abstract】 According to the characteristics of modern market and the development trend of modern management technology,this paper brings forward four basic problems of the modern enterprises to compete in markets,namely,to establish the core competitive ability of th modern enterprises,to construct quickly information network of enterprises,to operate skillfuly the facilities and information of modern markets,to enhance enterprise image and advertise strategy into high development更多还原