【摘要】 我国消费者权益保护法第四十九条首次确立了惩罚性民事赔偿责任 ,目的在于督促经营者诚实经营 ,鼓励消费者积极同经营者的欺诈行为作斗争。然而 ,由于种种原因 ,惩罚性赔偿的运行情况及其效果并不理想。对消费者权益保护法立法目的和价值取向认识不够 ,法律规定用语含糊 ,解决消费纠纷的渠道不甚合理 ,是影响惩罚性赔偿适用的三个因素。所以 ,需进一步完善惩罚性民事赔偿责任 ,切实维护消费者权益更多还原

【Abstract】 The 49th clause in the consumer’s rights protective law firstly establishes the duty of the punivtive civil compensation.The aim is to supervise business men to do business faithfully meanwhile to encourage consumers to do struggle with the frall dulent conduct in business.However,due to various reasons,the workings of punitive compensation and its result are not ideal.It is the inadequate understanding of the aim and value of the Consumer’s Rights Protective law,and the ambiguity of legal set phrose ad the improper may to solve the consumptive dispute that affect the punitive compensation.In this way,it is necessary to perfect the responsibility of the punitive civil compensation,and pracioally defend consumers’ rights.更多还原