【摘要】 与工业经济时代的企业相比 ,新经济时代企业的宏观和微观营销环境都发生了重大变化。在此形势下 ,我国企业的营销管理必须有新的突破 ,从营销理念、营销组织、营销方式 ,到营销产品、市场都要进行全面持续的创新 ,方能跟上时代发展的步伐。更多还原

【Abstract】 Compared with the enterprise in the industry economy era,the one in the new economy age has very different marketing environment.In this position,there must be new break in the marketing management of the enterprise from marketing thought,marketing organization,marketing mode to marketing product and market.All have to be innovated completely and persistently.It’s the only way to keep up with the developing of the age.更多还原