【摘要】 绿色消费是符合可持续发展要求的新型消费模式，并已受到世界各国的广泛重视。作者在调查中发现，与发达国家相比，我国的个人和家庭消费在绿色消费观念和行为上仍存在很大差距和问题，文章在分析存在问题的基础上，提出了加强绿色消费的宣传教育、鼓励研究开发绿色产品、强化绿色生态标志认证和管理等措施，并就绿色消费中的政府行为进行了阐述。更多还原

【Abstract】 Green consumption is a new consumption mode which meets the requirements of sustainable development and has been attracted a worldwide attention. The author finds through in- vestigation that there are still many differences and problems in the green consumption thoughts and actions for the individuals and household consumption in China compared with the devel- oped countries. On the base of analyzing existing problems, the article recommends some measures of strengthening the publicity and education of green consumption, encouraging the research and development of green products and intensifying the authen- tication and management of green ecologic symbols. It also explains the government actions in the green consumption.更多还原