【摘要】 主要阐述了在快速反应主宰的市场上和电子商务应用不够成熟的情况下 ,CRM将成为我国服装企业发展的有利工具 ,讲述了 CRM的核心管理思想以及我国服装业的发展现状和特征 ,论述了CRM将是我国服装业发展的必然策略并提出了服装企业成功实施 CRM的步骤更多还原

【Abstract】 The paper stated that on the QR marketing,the usage of E commerce is not popular in Chinese apparel enterprises,CRM will become an important choice.The core ideas of CRM and the developing conditions and characters in Chinese apparel industry are described and the procedures of applying CRM in Chinese apparel enterprises are proposed.更多还原