【摘要】 中国正式成为世界贸易组织（简称WTO）的成员,它将对国内上层建筑和经济基础的各个层面产生广泛而深远的影响。和国内其它行业不同,WTO对媒体的影响深受中国政治体制改革进程的制约。中国媒体集团化改革已经从政策上、理论上、实践上被确认为媒体改革的成功方向和模式。集团化改革的目的是为了提高媒体自身的核心竞争力,做大做强中国传媒集团,以便能更好的缓冲在国内传媒市场开放过程中国际传媒巨头对中国传媒行业的巨大冲击以及传媒市场的激烈竞争。更多还原

【Abstract】 The event that the People Republic of China becomes a member of World’s Trade Organization (for short WTO) will influence Chinese superstructure and economic base extensively and profoundly. The effect of WTO on media was restricted deeply by the reforming process of political system in China with its being different from other domestic industries. Reformation of making the media of China become group has already been confirmed the sucessful direction and model of media reformation in policy, theory and practice. The aim of its reformation is to improve the main capability of competition of the media itself, make the group of the Chinese media strong, so that it can buffer the huge impulsive force of the media industry of China from the international media magnate and the intense competition in the open process of domestic media market.更多还原