【摘要】 进入网络经济时代 ,传统营销方式日益陷入困境。尽管网络先行者通常能取得市场优势 ,但企业开展电子商务也面临巨大的不确定性风险。培育顾客忠诚是首要环节 ,这有赖于电子商务流程再造 ,其中推行有效的顾客关系管理是核心内容。更多还原

【Abstract】 After entering the age of network economy, the traditional marketing has fallen into the dilemma.Although network pioneers are able to gain market advantages, enterprises are confronted with enormous risks of uncertainty in carrying out e-commerce.Thus the first thing to do is to cultivate the customers’ loyalty, which relies on the recreation of e-commerce flow.And to exercise the effective customer relation management is the core content.更多还原