【摘要】 在阐述品牌战略在企业经营管理中的重要意义的基础上,论述了企业实施品牌战略不仅有助于树立企业先进的市场观和管理观,而且可以强化企业的市场主体精神,促进现代企业制度在中国企内部形成良好的运行机制。品牌战略这一当代企业战略和市场营销中极为重要的理论,正为中国企业所必需。更多还原

【Abstract】 This paper deals with the important significance of brand strategy in enterprise management, it expounds enterprise brand strategy which is not only to set up advanced ideas of market and management, but also strengthen the market main spirit of enterprise. It will promote the excellent operation mechanism of modern enterprise system within national enterprises. The theory of brand strategy plays an important part in modern enterprises strategy and marketing, it will meet the demands of the national enterprises.更多还原