【摘要】 在经济全球化时代 ,电子商务是企业必然的选择 .现代电子商务模式应是对网络平台的支持以及与前端CRM (客户关系管理系统 )和后端ERP(企业资源计划系统 )的紧密集成 .CRM从改善客户关系的角度 ,而ERP从优化企业生产流程的角度来提高电子商务环境下的企业竞争力和利润 .更多还原

【Abstract】 It is essential for enterprises to choose E-business in the economic gobalization era. The modern E-business model should be a closely integrated system of the front CRM and the back ERP.Only by improving customer relations in CRM and optimizing technological process in ERP can the competitive capacity and the profit of enterprises be much enhanced.更多还原