【摘要】 文章拟通过词语、句式、修辞及民族文化心理 ,探索广告语言创意及翻译中具有含蓄性的语言风格 ,并就其功能进行研究。文章指出 :广告语言创意及翻译必需注重语言的选择 ,含蓄的语言则运用了广告创意需“引起注意”的心理原则 ,给读者留下寻思、补充的想象空间。文章认为 :只有既简洁明了又富有含蓄深沉的感染力的语言创意及其风格翻译 ,才能准确地表现商品主题 ,给人以启示 ,从而使受众产生心理上的共鸣和强烈的购买欲望更多还原

【Abstract】 This paper explores the implicative language style in the advertising creation and translation, and studies its functions in the respects of terms, syntax, rhetoric and culture psychology of nations. It points out: advertising language creation and translation need to lay stress on language choice; implicative language applies the psychological principles-"draw one’s attention" and leaves some imaginable space for readers to ponder and supplement. The author believes: only using the succinct language creation and translation full of implicative influence can advertisements express the precise commodity motif, give the inspiration and cause the readers’ sympathetic response and strong passion for purchase.更多还原