【摘要】 客户关系管理 (CRM)是现代管理理论的研究热点。在电子商务环境下 ,Web挖掘的应用将使CRM向智能化方向发展。文中分析了电子商务环境下 ,客户行为理解技术的研究发展现状以及面临的机遇和挑战。更多还原

【Abstract】 At present, Customer Relation Management (CRM) is a hot topic of management science. Web mining technologies can intelligentize CRM in the period of Electronic Commerce. The understanding of customer behaviors is the basis of many market campaigns, such as personalization advertises, email, Web contents etc. In this paper, we discuss the development and opportunities and of that techniques.更多还原