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电子商务中价格战问题的研究
Research on Price War of Electronic Commerce
【摘要】 <正> 1 引言随着互联网和电子商务的飞速发展,人们深刻地认识到信息资源的重要性,但事实上,许多重要信息不能在网上公开出来。目前的情况是,一些人拥有某种信息,并且希望以此获利;另一些人渴望得到这些信息,并且愿意付出一定的代价。合理的解决之道便是进行信息资源的交易。
【Abstract】 With the rapid development of Internet and electronic commerce,the trade of information resource in electronic commerce has received the high recognition of many researchers abroad recently. During the process of trade of information resource, the myopic pricing policies of broker Agents lead to that price war emerged. The price war hurts brokers’ profits and consumers’ satisfaction. In this paper, in order to conquer price war, brokers’ earning goal is changed from short-time to long-time by reinforcement learning. Incooperative and cooperative brokers’ reinforcement learning model is brought forward. The simulation shows that reinforcement learning conquers the price war effectively and makes market steady. Reinforcement learning improves not only profit of brokers, but also satisfaction of consumers.
【Key words】 Price war; Electronic commerce; Reinforcement learning. Broker; Information resource;
- 【文献出处】 计算机科学 ,Computer Science , 编辑部邮箱 ,2002年06期
- 【分类号】F713.36
- 【被引频次】2
- 【下载频次】231