【摘要】 首先澄清了市场渗透的含义 ,提出并阐述了市场渗透是最基本的发展战略的观点 ;在分析我国企业发展存在的普遍问题的基础上 ,结合一些优秀企业的成功实践探讨了市场渗透对我国企业发展的借鉴意义 ;深入分析了市场渗透的潜在收益与风险 ,提出了相应的对策 ;最后强调了进行市场渗透应以市场为导向 ,并介绍了市场渗透的主要方式。更多还原

【Abstract】 In this paper, the authors first clarify the meanings of market penetration strategy and demonstrate why it is a fundamental strategy in every for-profit organization. After that, we discuss the common significance of the market penetrating strategy for Chinese corporations. In the third part, the potential revenues and risks of the market penetrating strategy are elucidated, and the practical measures to avoid the risks are also given. This paper ends with emphasis on the market orientation in implementing market penetration.更多还原