【摘要】 信息传播的中心环节就是受众对信息的心理反应过程。只有那些符合受众需要、符合受众心理活动规律的信息传播活动才能获得预期目的。受众心理主要表现为求知、好奇、求新等心理规律。更多还原

【Abstract】 The central link of information spreading is the psychological process for the audience to react on information. Only the information spreading activities which would meet the audience’s demands and accord with the law of psychological activities can achieve the desired purposes. The psychology of audience mainly manifests the psychological laws such as seeking knowledge, curiosity, creation and so on.更多还原