【摘要】 中国几千年的传统文化深深根植于中国哲学、经济、政治等各个领域。在中国传统文化中,传统思想人格、传统礼仪风俗、传统价值观念以及传统思维方式都对现代广告产生着深远影响。本文试从以上几个方面就传统文化对现代广告的影响这一问题进行论述。更多还原

【Abstract】 The several thousand years of traditional culture has deeply rooted in such fields as Chinese philosophy,economy and politics. Among the Chinese traditional culture,both the traditional thought and noble character,traditional etiquette and custom, and the traditional value point and traditional thinking mode have profound effect on modern advertisemant.The essay tries to expound the traditional culture’s effect on modern advertisement from the above-mentioned several aspects.更多还原