【摘要】 文章在分析了建立现代市场营销信息系统的必要性后,重点探讨了如何构建科学的现代市场营销信息系统,并初步设计了其网络化思路,以求有所益于国企营销管理。更多还原

【Abstract】 After analyzing the necessity of modern marketing information system, the author gives a research on how to construct the modern M IS and offers a design about the network of modern MIS in order to help a lot for marketing management of state-owned enterprises.更多还原