【摘要】 以寻求最大利润的商品定价策略为基础，针对目前我国企业定价所存在的垄断、过渡竞争等问题，提出企业在追求自身利润最大化的基础上，根据市场性质制订价格策略，加快企业退出机制的建立，规范企业间的重组行为，科学界定价格战中的合法与违法行为的界限，进而规范我国企业的定价行为。更多还原

【Abstract】 Based on the commodity pricing strategy of seeking maximal profits, and in view of the present problems with domestic enterprises of the co - existence of monopoly with exces- sive competition in pricing, the paper proposes some measures are proposed to standardize the pricing conducts of domestic enterprises including the acceleration of the establishment of the enterprise withdrawal mechanism, standardization of the re-organization conducts among enterprises, definition of the bounds of legal conducts apart from the illegal conducts in the price campaign, on the basis of formulation of price strategy according to the market nature, as well as in pursuance of the maximization of their own profits.更多还原