【摘要】 针对我国电力市场发展的新趋势 ,对电力企业营销管理的总体策略及策略的实施问题进行探讨与研究 ,提出也适应市场经济的新型电力营销管理模式 ,为一般供电企业制定自己的营销管理策略提供了基本思路。更多还原

【Abstract】 With the new trend of development in domestic power market, this paper discusses the general strategy for power marketing management of power supply companies and the problems for its implementation, and then offers a new mode for marketing management of power fitting in market economy. At last it provides a basic thought for ordinary supply companies to make out their own strategy of marketing management.更多还原