【摘要】 市场化、信息化、全球化要求大学主动塑造自己的形象,以便获得教育市场的竞争优势。本文从组织管理形象、打造品牌专业、提高规模价值三个方面阐述了大学形象的塑造。更多还原

【Abstract】 The University should develop her image to gain competition advantage on educational market. Then she can meet the require meats of the age of information and globalization, and adjust to the world market. Then in this essay, the author explains three ways to establish the university’ s Image: developing the image of organization and management, establishing the specialty of advantage, improving the benefit form the University size.更多还原