【摘要】 商业代理制以其风险共担、服务优质和市场开拓能力强而成为市场经济条件下的一种新型营销方式。其在引入我国的 2 0年间的发展过程中 ,取得了令人瞩目的成绩 ,同时也出现了不少问题 ,面临很多困难。本文在分析我国发展商业代理制过程中出现的问题的基础上 ,提出了解决的对策和建议。更多还原

【Abstract】 Merchant agency system has been regarded as a new marketing style which can offer excellent services and develop markets.Remarkable achievements have been made in its development during the 20 years since merchand agency was led in China.But at the same time,many problems have cropped out,and some industrial and commercial enterprises have been confronted with numerous difficulties.Base on the analysis of the problems cropped up in the development of the merchant agency in China,the paper put forward the countermeasures.更多还原