【摘要】 本文通过对近十几年社会经济发展变化的描述 ,指出体验经济到来是必然的。在解析消费需求变化趋势的基础上 ,提出企业在体验经济时代所应该采取的营销战略。笔者试图通过对营销理念、营销重点以及营销手段等方面的创新 ,改变企业在新经济时代所面临的营销困境。并且 ,引用大量企业营销的成功案例予以证明。更多还原

【Abstract】 This paper, through the description of decades-long social and economic development changes, points out that the coming of experience economy is inevitable. Based on the analysis of consumption demand changes, enterprise-marketing strategy in the experience economy is presented. The authors try to solve the problems faced by enterprises in new economic era through initiatives in marketing concept, marketing emphasis and marketing methods. Moreover, large amount of successful marketing cases are referenced to make the conclusion reliable.更多还原