节点文献
信息产品营销的几个问题及解决方案
PROBLEMS OF INFORMATION PRODUCTS MARKETING AND THE SOLUTION
【摘要】 网络技术的发展给信息产品提供了一个新的销售平台 ,然而 ,销售信息产品的企业必须面对由信息产品特性带来的问题 ,本文拟对这些问题进行讨论 ,并给出解决方案。
【Abstract】 The development of internet technology provides a new sale platform for the information products,however, an enterprise which sales information products has to deal with some problems brought by the characters of information products.This article discuses the problems and gives the solution.
【关键词】 信息产品;
信息悖论;
非竞争性消费;
网络外部性;
【Key words】 information products; information paradox; non rival consumption; external character of network;
【Key words】 information products; information paradox; non rival consumption; external character of network;
- 【文献出处】 北方经贸 , 编辑部邮箱 ,2002年11期
- 【分类号】F713.58
- 【下载频次】142