【摘要】 概述了我国家电产业供应链状况 ,指出电子商务在家电产业中的发展、普及已成为必然趋势 ,电子商务对产业供应链的整合作用必将会引起产业竞争环境的变化 ,导致企业竞争战略的转换。由此 ,在分析我国家电产业竞争环境的基础上 ,探讨了电子商务条件下的我国家电零部件制造商、家电制造商、家电经销商的竞争战略应对策略。更多还原

【Abstract】 This paper summarized the state of supply chain of household appliance industry in China. It has become an inevitable trend to develop and apply e commerce in the industry. E commerce will definitely lead to the change in both the industry’s competitive environment and the enterprise’s competitive strategies. Based on the analysis of the appliance enterprises in China under e commerce, the paper discusses the competitive strategies.更多还原