节点文献
论茶叶的创名牌——安溪乌龙茶创名牌的启示
A discussion on establishing a brand of tea——The enlightenment from Anxi oolong tea
【摘要】 结合安溪乌龙茶创名牌的实践 ,分析了名牌农产品与名牌茶叶的内涵 ,创名牌对提高市场竞争力的意义 ,并提出茶叶创名牌的基本思路
【Abstract】 Based on the experience from the practice of Anxi oolong tea, the intensions of famous brand agricultural products and famous brand tea as well as the significance of establishing a brand for increasing competitive power on markets are analyzed, meanwhile the primary approach for establishing a brand of tea is proposed
【基金】 福建社会科学院“九五”规划课题资助项目
- 【文献出处】 福建农林大学学报(哲学社会科学版) ,Journal of Fujian Agriculture Universigy(Social Science Edition) , 编辑部邮箱 ,2002年01期
- 【分类号】F326.12
- 【被引频次】11
- 【下载频次】181