【摘要】 全文介绍了民间艺术的色彩特点,现代广告中的色彩使用要点及民间艺术色彩在现代广告设计中的应用。从心理分析的角度,以举例说明的形式,通过广告色彩引起的情感变化,阐述了其能够唤起合乎一定商业目的的情感的原理,提出一条进行现代广告创作的可行之路。更多还原

【Abstract】 This article presents the features of the folk art, the modern advertisement, and how to use color in the business of designing advertisements for publication or broadcast From psychoanalytic point of view, it discusses the theory that color can bring the variation of feeling, and give rise to the emotion which accords with commercial profits更多还原