【摘要】 西方国家推行的绿色壁垒既赋予了我国企业海外市场营销千载难逢的历史机遇 ,同时也使其在国际市场竞争中面临更严峻的挑战。我国企业必须抓住这一历史机遇 ,并采取切实可行的措施来应对绿色壁垒 ,为我国企业海外市场营销创造有利的国内及国际环境。更多还原

【Abstract】 Green barriers of western countries in practice provide new opportunities for Chinese enterprises’ overseas marketing and poses serious challenges in international competitive market as well. Our domestic enterprises must seize the historical opportunities and adopt practical and effective measures against those green barriers.更多还原