【摘要】 在市场竞争日益激烈的今天 ,如何甄选到能提高公司核心竞争力的营销人才呢 ?而绩效记录原理则展示了一种甄选营销高手的博弈分析方法。博弈论不仅“广泛而深入地改变了经济学家的思维方式” ,而且正逐渐向各应用学科和工商现实渗透。因此现实已迫使公司的管理层用博弈论的分析框架去解决市场营销中的实际问题。更多还原

【Abstract】 With market competition becoming increasingly fierce. how can competent marketers be selected to help a company improne competitine pouner. In this paper a game theory is presented on the bais of performance record principle. This game theory is not only deeply changing the economists’ way of thinking but also interacting with business and many other applied branches of swbjects. The reodity has called on companys to make use of this theory to solve the practical problems.更多还原