【摘要】 广告定位应立足于研究消费者的消费需求心理 ,产生易读、易解的视觉记忆和吸引力的效应 ,满足消费者的认识要求 ,促进消费者的消费。为此 ,分析了认知、情感和个性这些边缘心理效应对广告定位问题的渗透和补充更多还原

【Abstract】 Ad.location should focus on the consuming psychology of consumers’ its location concept is not explained enough,It must be connected with edge-psychology concept Such as:understanding,feeling and dispostion.These aspects can help arouse the consumers’ increasing need.We call it edge-psychology.In this artide,the write talks about this topic.He wants to edlib-erate understanding,feeling.更多还原