【摘要】 改革开放二十多年来,我国产商品的名牌有不少已在与外商的合资合作中消失,或者被外商抢先在本国注册。这就极有可能阻碍我国企业走向国际市场,使国外消费者永远没有机会认识中国名牌。要改变这一局面,我国企业就必须奋起竞争,创立自己的民族名牌,并且使其发展成国际知名的品牌,从而稳定地占领国内市场并取得国际市场的通行证。更多还原

【Abstract】 It has been twenty years since reform and openness began. During this period, national famous brands disappeared once they became joint venture or established business cooperation with foreign companies, or. they were registered in advance by their foreign commercial competitors within their countries. These conducts obstructed enterprises of our country from entering international market, which also deprived the chance for the whole world consumers to get familiar with China brands. This situatuation can only be changed by our enterprises’ painstaking competition, establishing our national brands and developing them to be famous international brands. Inthisway, wecan occupy domestic market steadily and obtain pass for international market.更多还原