【摘要】 通过对文化品牌营销概念的阐述及意大利服装品牌营销和中国服装品牌营销的比较 ,找出中国服装品牌营销的不足之处 ,提出建立新的中国文化品牌营销的理念及采取的方法。更多还原

【Abstract】 States the concept of cultural brand promotion and compares clothing brand promotion of Italy with that of China.Founds out what is insufficient in the clothing brand promotion in China and puts forward a new concept of clothing brand promotion and the measures we should take.更多还原