【摘要】 公益广告对推动社会的发展,人类文明的进步起着日益重要的作用,一则成功的公益广告能让人耳目一新,精神为之一振,受到鼓舞而自觉地约束、规范自己的行为。公益广告的写作同样需要讲究新颖贴切、形象生动等艺术手法,注重语言技巧。更多还原

【Abstract】 Public welfare advertisement plays an increasingly important role in the development of society and the progress of human civilization. One successful public welfare advertisement is pleasant to people’ s eyes and meanwhile encourages people to restrain themselves and behave themselves properly. The writing of public welfare advertisement also needs the art of new senses, apt words and lively images and lays stress on linguistic skill.更多还原