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企业家的竞争技巧

COMPETITIVE SKILLS OF ENTREPRENEURS

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【作者】 刘炳延黄菊屏

【Author】 Liu Bingyan (School of Management,Xiangtan University,Xiangtan 411105) Huang Juping (Zhejiang Unicersity Libraries,Hangzhou 310027)

【机构】 湘潭大学管理学院!湘潭411105浙江大学图书馆!杭州310027

【摘要】 论述我国企业在走上世界参与竞争的进程中 ,虽然有诸多不利因素的存在 ,但是只要我国企业家讲究竞争策略 ,娴熟运用竞争技巧 ,同样可以赢得竞争的胜利 ,开创理想的新局。即得用户者得市场 ,实力并非企业竞争制胜的唯一因素 ,企业家提高竞争技巧是当务之急

【Abstract】 This article is,from a macroscopic perspective,mainly devoted to the fact that,in spite of the existence of various disadvantages,if our Chinese entrepreneurs can attach more attention to competitive strategies and use these strategies efficiently,they can also achieve the victory in market competition,and initiate an ideal new prespective.The whole article is divided into three parts,i.e.:first those who appeal to the customers will win the comprtiton in market;second the potential power of the enterprise is not necessarily the unique fact to determine the vicory of aompetition,and finally the urgent task the cntrepreneurs ars facing now is to improve their competitive skill.

【关键词】 企业家竞争技巧经营策略
【Key words】 entrepreneurscompetitive skillmanagement strategies
  • 【文献出处】 冶金信息导刊 ,Metallurgical Information Review , 编辑部邮箱 ,2001年04期
  • 【分类号】F272.9
  • 【下载频次】13
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