【摘要】 本文从四个方面概述了 1 949年到 1 95 6年大陆报业实行企业化经营的基本情况 :一、当时大陆报业实行企业化经营的动因及措施。二、大陆报业实行企业化经营的特点。三、大陆报业实行企业化经营的局限。四、对当时报纸实行企业化经营是否是“市场化进程”提法的商榷。更多还原

【Abstract】 This is a general introduction to the management of the newspaper industry in China’s mainland from 1949 to 1956, with discussions of the backgound, the characteristics, the limitation of that happening. The paper also discusses that the newsp aper management at that time was sort of the “marketing”.更多还原