【摘要】 资本主义社会消费文化形成的过程也是资本主义社会从工业化初期到工业化社会再到后工业化社会发展的过程 ,也是自由竞争的资本主义发展为垄断的资本主义进而再向全球化扩张的过程。在资本主义社会消费文化形成的过程中 ,媒体一直起着引导和制造消费需要的作用。不同媒体的出现和发展与资本主义经济发展的不同阶段相适应。跨国公司在全球范围的推进和扩张 ,也是以大众媒体传播的消费文化的扩张为先导。可以这样说 ,如果没有大众媒体 ,现代消费社会也就不会形成 ,全球化也就无从谈起。更多还原

【Abstract】 Globalization or the expansion of the capitalist economy on a global scale is closely related to consumer culture, the information society and monopoly capitalism. The development of a consumer culture in the capitalist society accompanies the process of transformation from an earlier industrial society to a post-industrial society. It also signals the transition from competitive capitalism to monopoly capitalism. However, it is the press and the electronic media that have been leading and making the consumer needs. The invention and the diffusion of a medium often mean a new stage of capitalist economic development. Thus, it becomes understandable why transnational corporations*s market penetration and economic expansion depend upon mass media for the dissemination of consumer culture in the stage of globalization. that is, without mass media there would be no contemporary consumer society. This means no globalization.更多还原