【摘要】 随着人们生活水平和社会文化素质的提高，讲求消费的文化品位已经成为一种新的时尚。文化的变迁，标志着人们的需求发生了变化，从而为企业带来新的营销机会。企业要想获得成功，就必须在产品开发、包装和商标中增加产品的“文化含量”。更多还原

【Abstract】 It is argued that with the rise of people’s living standards and their cultural qualities, the consumption of commodities with better cultural grades has become a fashion and trend. Cultural change indecates the change of consumption patterns, which brings about marking opportunities. Consequently, to increase the cultural qualities of new products has become a key factor of successful marketing.更多还原