【摘要】 消费者亏损现实生活中普遍存在。通过将信息不对称这一信息经济学中的基本概念与古典微观经济理论中基本分析工具 (需求曲线和供给曲线 )的结合运用 ,我们可以分析消费者亏损的形成原因 ,对经济资源配置效率的影响 ,并从政府、企业、个人三个层面分析为减少消费者亏损所采取措施的经济学依据更多还原

【Abstract】 Transactions including consumer loss are common in reality. By combining asymmetric information which is a basic concept in information economics with the basic analysis tools--demand curve and supply curve in classical microeconomics theory, we can analyze the reason of how consumer loss forms and the impacts on the efficiency of economic resource. Moreover, we can analyze the economic reasons of the measures which are adopted to reduce the consumer loss.更多还原