【摘要】 运用社会调查法、文献资料和实证分析法对目前西北体育健身产业的开发现状做出分析研究。笔者基于对政府主管部门和经营单位发展中的实际问题 ,做出探索性的对策研究 ,即顺应世界体育产业化、社会化、专业化潮流 ,增强现代体育意识 ;树立“市场为导向 ,竞争为机制 ,创新为目标”的积极发展策略 ;发展区域性体育健身产业战略 ,开拓具有西北民族特色的产业领域。更多还原

【Abstract】 Based on public survey,document and demonstration,the research was made on the present status of developing sports fitness industry in northwestern China.According to social investigation about sports fitness market,the author analysie and put forward proper strategic from centralizeguidance economy and micro innovative economy.The research aim at the actual developing matter of government and individuals,and then,explores the way of resolving it.Firstly,going with the tide of industrialization?socialization and specialization in the world sports,and enhancing the idea of modern sports.Secondly,setting up the positive development strategies,which is "the market act as orientation?the competition act as mechansm?the innovation act as target".Thirdly,developing the territorial strategies of sports fitness industry,and exploiting the new domain with northwestern minority character.更多还原