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互联网在体育产业中的应用及前景
Application and prospect of internet in sports industry
【摘要】 随着现代科学技术的不断进步 ,互联网在各行各业广泛应用 ,开始进入千家万户 ,成为新时代人的生活方式、生活理念和心理需求。在体育转播、体育商务与体育营销中应充分发挥互联网作用 ,以期使我国体育产业尽快与互联网结合并产生新的效益。
【Abstract】 With the development of modern science and technology,internet is widely used in all trades and fields.It has gone into families and become an essential part of people’s lives.This paper puts forth that we should give full play to internet in sports broadcasting,sports business and sports marketing in order to bring better results to the sports industry.
【关键词】 体育产业;
互联网;
体育转播;
体育商务;
体育营销;
【Key words】 sports industry; internet; sports broadcasting; sports business; sports marketing;
【Key words】 sports industry; internet; sports broadcasting; sports business; sports marketing;
- 【文献出处】 武汉体育学院学报 ,Journal of Wuhan Institute of Physical Education , 编辑部邮箱 ,2001年04期
- 【分类号】G80-05
- 【被引频次】44
- 【下载频次】1026