【摘要】 随着新经济的发展，以健身运动与娱乐为特点的体育消费成为当代经济发展中的生长点。如何充分开发体育消费新项目，增添新内容，应该是体育产业化的重要论题，本文以“体验经济”的观点分析和评述新经济时代体育消费的特点。更多还原

【Abstract】 With the development of the new economy, sports consumption characterized by physical exercise and recreation has become one of the growth points of the contemporary economy. The important task of sports commercialization is to renew the contents of sports consumption and fully exploit its new items. Putting forward the new concept of "the experienced economy" ,the author reviews the characteristics of the sports consumption in the new economic era in this paper.更多还原