【摘要】 采用问卷调查的方法 ,对电脑型体育彩票消费者的年龄、动机等 13个因素进行调查与分析统计 ,掌握宁波地区电脑型体育彩票消费市场的基本特征。调查发现 ,仅有 18.3%的人对体育彩票较了解 ,75 .1%的人消费动机以试运气和消遣娱乐为主 ,仅 7.1%的消费者明白体育彩票是体育事业的集资途径。文章针对体育彩票市场的经营策略提出了若干建议。更多还原

【Abstract】 The questionnaire shows that most consumers have a limited knowledge about sports lottery. Only 18.3% of consumers have a good understanding, while 75.1% of them are just to take a chance to draw a lucky ticket or enjoy themselves, and merely 7.1% of consumers know that it is a key source to raise funds for sports. On the basis of statistics, we analyze the features of sports lottery market, and provide references to strategy-making for managing such market in Ningbo and Zhejiang province.更多还原